Growth Investment Proposal

$75K to Scale Our Design-First Impact

Hello. I'm speaking on behalf of Builtwell, a strategic design studio that believes design creates value.

We're seeking $75,000 in growth capital to (1) expand our creative team and (2) launch our signature service offering.

Who We Are

Builtwell operates as a borderless, digital-first studio specializing in strategy, design, and marketing for ambitious brands. We don't just create beautiful work—we create outcomes that drive measurable business value.

Our manifesto is simple: Design Creates Value.

This isn't just philosophy—it's our competitive advantage. While others deliver outputs, we deliver outcomes. Brands that work as hard as the people behind them. Websites that don't just look good, but perform. Experiences that feel effortless, yet unforgettable.

The Opportunity

We've identified a critical gap in the market: brands struggling to translate their vision into meaningful digital experiences that actually move the needle.

Their challenges:

• Disconnected brand identity across touchpoints
• Digital experiences that look good but don't convert
• Marketing that generates noise, not results
• Internal teams stretched thin, lacking strategic design expertise

Our solution: The Builtwell Value Sprint — a systematic approach to transforming brand strategy into high-impact digital assets.

The Builtwell Value Sprint

Package: Complete brand and digital transformation in 4 weeks
Investment: $25,000 per engagement

Deliverables:

• Strategic brand positioning and identity system
• High-converting website or digital experience
• Marketing foundation and go-to-market strategy
• Performance measurement framework

This isn't just design work—it's strategic transformation with clear ROI metrics built in.

Revenue Projections

Conservative scenario: 8 sprints annually = $200K additional revenue
Growth scenario: 12 sprints annually = $300K additional revenue
Optimistic scenario: 16 sprints annually = $400K additional revenue

Beyond immediate revenue, these sprints serve as proof of concept for larger, ongoing partnerships averaging $75K-150K annually per client.

Investment Allocation

$45,000 → Talent acquisition (2 senior designers + 1 strategist)
$20,000 → Sprint methodology development and marketing launch
$10,000 → Operations and technology infrastructure

Why Now

The market is demanding strategic design partners, not just service providers. Brands need partners who understand that great design isn't about aesthetics—it's about creating measurable value.

We're positioned to capture this demand with a proven methodology, clear value proposition, and team that understands both craft and commerce.

Expected payback: 18 months based on conservative sprint projections alone.

This isn't just about growing a studio. It's about proving that design creates value—and building a business model that scales that belief into lasting impact.

Design creates value. Value creates change.