Builtwell is an independent graphic design studio focused on the advancement of meaningful, and enduring ideas, identities, brands, and experiences.

Founded in 2018, Builtwell is an award-winning independent graphic design and communication consultancy. Our creative studio focuses on the development of brand identity for purpose-driven brands. Based in Detroit & Paris, we produce a broad range of original work spanning brand strategy and identity, art direction, publication and book design, illustration, environmental graphics, and website and app design.

Our combined experience, sensibilities, and studio aesthetic have earned us the opportunity to create work for a wide array of clients, ranging from small, scrappy startups to world-renowned brands. A search for meaning, desire for consistency, and concern for appropriateness propel our studio forward. The pursuit of beauty, yearning for clarity, and intuitive understanding of simplicity compel us to create work that resonates and stands the test of time.

The Study of Design

The study of shape and colors is an intricate part of our studio. We are consumers and collectors of great design. We critic, judge and let be influenced by everything design.

Beauty is the combination of shape, form, color, composition, material, and texture to please the aesthetic senses, specially the sight.

Our influences in design:

• Stefan Sagmeister and Jessica Walsh
• Pentagram & Paula Scher
• Berger & Forth
• Frank Chimero
• BASIC Agency
• DEPT Agency
• Synchronized Studio and Zhenya Rynzhuk
• Collins
• TBWA
• Character
• Anton & Irene

Our influences in art

• Camille Walala
• Felipe Pantone
• Bansky
• Roy Lichtenstein
• Andy Warhol + Basquiat

Our influences in development & production

• Brad Frost & Dan Mall
• Vercel & Guillermo Rauch

Our original work is a reflection and attempt to recreate what our influences makes us feel. Us being the entities who filter great work into hopefully great work.

To inspire. It's the end goal. The work stand alone at the eyes of the viewer. It's the receptor that makes the impact.

Active vs Passive: The rise of the maker

It's a rigid dichotomy. Like science and mysticism. Like reader and author. Like tweet and retweet. Both points serve different purposes.

Random Ideas

• Visual impact
• Design that wants to be seen
• Design that wants to be interacted with
• Design that portrait emotions
• Influenced to taste maker