Competition Analysis
Analyze your competitive landscape and develop strategies to strengthen your market position.
Understanding your competitive landscape is crucial for developing effective business strategies and identifying opportunities for growth.
Customer Value Proposition
To target group and need then Builtwell can/will provide service/benefits that will point-of-difference.
Competitive Performance Analysis
Use this table to systematically compare your capabilities against competitors across key business dimensions.
Key Competitive Variables & Capabilities
Identify the most critical competitive factors in your industry and assess how you can strengthen your position.
| Key Competitive Variables | Your Capabilities | How do you strengthen your capabilities? | |
|---|---|---|---|
Strategic Questions for Analysis
Sales & Distribution
- What does the sales process look like?
- What channels are they selling through?
- Do they have multiple locations and how does this give them an advantage?
- Do they have partner reselling programs?
- How involved is a salesperson in the process?
Market Position & Growth
- Are they expanding? Scaling down?
- What are their revenues each year? What about total sales volume?
- Do they regularly discount their products or services?
Customer Insights
- What are their customers' reasons for not buying?
- For ending their relationship with the company?
Pro Tip: Regular competitive analysis helps you stay ahead of market trends, identify gaps in your strategy, and find opportunities to differentiate your offerings. Update this analysis quarterly or whenever significant market changes occur.