Studio Rules & Philosophy
The principles and rules that guide our work and culture
Concept
Never make work that is only aesthetically based.
Always be able to explain the decisions in the work we create.
Never do work that hides a lie.
Only work with people we believe in.
Make work that tells the truth.
Don't ever do something because that's the way it's been done before.
Do not pander to bureaucracy.
Always tell the truth.
Remember there's a world out there.
Seek alternate perspectives
Seek uncomfortability
Ask forgiveness not permission.
Say something.
Try to do better
Break stereotypes
Surprise always
Shift the culture
Be enthusiastic about the work we're doing or don't do it.
Negativity is easy. Don't be trolls.
Start by making. Solve by making.
Make to figure out.
Ask why a lot all the time
Always learn
Don't be an asshole.
Play hockey
Be medium agnostic
Never sell something we wouldn't use
"Thwart institutional cowardice" - Werner Herzog
Practice self awareness
Dismantle the studio model and kind of put it back together
How the fuck?
For not with
Make money
Break rules