New BusinessTargets

Totally Attainable Client List

A ranked list of potential clients with reasoning and team member preferences

Totally Attainable Client List

(because Pedro didn't like the term "Dream Clients")
A ranked list of potential clients with reasoning and team member preferences.

RankClientTeam MemberReasoning
1
Kanye West
Top Priority
Nicky
1
Nike
Top Priority
Andrew

"I like their products. They're cool. They were an aspirational brand for me growing up. They are in a very powerful position of communication."

1
Something that hasn't been invented yet
Top Priority
Carly
2
A Museum client
Top Priority
Andrew

"We like art. I think there is an interesting opportunity to connect people to art especially people who don't typically care about it. Could be interesting to do something in physical space or digital space."

2
Beyoncé
Top Priority
Carly
2
Facebook
Top Priority
Nicky
2
Google
Top Priority
Nicky
2
Instagram
Top Priority
Nicky
2
Obama Foundation
Top Priority
Nicky
2
Palantir
Top Priority
Nicky
2
Twitter
Top Priority
Nicky
3
Acne Studios
Top Priority
Nicky
3
Editorial clients (NYT, Wired, Fast Co.)
Top Priority
Andrew
3
Spotify
Top Priority
Carly

"fresh, innovative brand, heavy user"

4
Adidas Originals
Top Priority
Nicky
4
Instagram
Top Priority
Carly

"heavy user, large user base"

4
NYT
Top Priority
Andrew

"Editorial, possibly VR stuff, op ed film stuff"

5
David Lynch
Top Priority
Nicky
5
Identity work
Top Priority
Andrew

"preferably with companies that are doing interesting things. Clients that provide us with opportunities to learn about new subjects."

5
WhatsApp
Top Priority
Carly

"large user base, interesting product, future"

6
Flying Lotus
High Interest
Nicky
6
Patagonia
High Interest
Carly

"good ethos, strong brand"

6
Patagonia
High Interest
Andrew

"Good company. Does good stuff. Would be cool to work with them to help tell their story. Maybe design interactive tools or experiences for them."

7
Architects
High Interest
Andrew

"Want to design a structure. Could also be cool to mess around with VR & architecture"

7
Gucci
High Interest
Nicky
7
Snap / Snapchat
High Interest
Carly

"innovative brand, future facing, somewhat problematic tho"

8
Identity for a concrete company
High Interest
Andrew

"The spinning truck concrete mixers doe"

8
Louvre
High Interest
Nicky
8
NASA
High Interest
Carly

"space is cool"

9
City of New York
High Interest
Andrew

"Would be interesting to design spaces for interaction for adults or kids or both."

9
Major university
High Interest
Nicky
9
Virgin America
High Interest
Carly

"cool brand, good ethos"

10
Met
High Interest
Nicky
10
MIT
High Interest
Andrew

"working with smart people is lit"

10
Space X
High Interest
Carly

"space is cool"


Additional Context

The list continues with 45+ additional clients including major tech companies (Google, Microsoft, Intel), cultural institutions (MoMA, Walker Art Center), fashion brands (COMME des GARÇONS, Eileen Fisher), and various other organizations across industries.

Notable mentions from the extended list:

  • Google (Andrew, Rank 22) - "we know them. everyone sees Google stuff. not sure I'd want to work on marketing stuff for them though."
  • Teen Vogue (Carly, Rank 30) - "good ethos, strong brand voice, supports young women"
  • Black Lives Matter (Carly, Rank 32) - "strong sense of purpose, cause we support"
  • Wawa (Carly, Rank 34) - "south s/o, fucking sandwiches, it'd be unexpected"
  • Amazon (Carly, Rank 58) - "$$$$$$$$"

This list represents the collective preferences and reasoning from team members Nicky, Andrew, and Carly for potential client partnerships.