Branding & Web Project Questionnaire

This questionnaire will help us get a clear picture of your project. Please be as detailed as possible.

1. Company & Vision

1. What does your company/brand do in one sentence?
2. What is your mission and long-term vision?
3. Why did you start this business? What drives you?
4. What values do you want your brand to represent?

2. Goals & Success

1. What are the main goals for this project? (e.g., awareness, sales, credibility, user experience)
2. How will you measure success?
3. What challenges are you currently facing that this project should solve?

3. Audience

1. Who is your primary audience or customer?
2. What do they care about most?
3. What problems are you solving for them?
4. Are there secondary audiences to consider?

4. Brand Identity

1. Do you already have a brand identity (logo, colors, typography, etc.)?
2. How do you want people to feel when they interact with your brand?
3. If your brand were a person, how would you describe them?
4. What brands inspire you (inside or outside your industry)? Why?

5. Website Needs

1. What is the main purpose of the website? (e.g., inform, sell, generate leads, showcase portfolio)
2. What features are essential? (e.g., blog, e-commerce, booking system, multilingual, chat)
3. Do you have existing content (copy, images, videos) or will you need help creating it?
4. Are there websites you like or dislike? What specifically about them?

6. Practicalities

1. Do you already own a domain/hosting?
2. Do you have a deadline or key launch date?
3. What is your budget range?
4. Who are the decision-makers on your side?
5. How will ongoing updates and maintenance be handled?

7. Marketing & Growth

1. How do people currently find you? (SEO, social media, ads, word of mouth, etc.)
2. Do you need help with strategy beyond the brand/website (SEO, campaigns, content, social)?
3. What role should the new brand/website play in your broader marketing strategy?

8. Final Insights

1. What should we absolutely avoid?
2. Is there anything else I should know that hasn’t been covered?